Get families, likely millennials, with children aged 14-16 who might already be enrolled in private education (or considering it for post-16).

To consider Howells as a desirable option for both post-16 education and independent living.

By selling Howells as an excellent education, as well as highlighting the uniqueness of Howell's accommodation package, with the unique prospect of a city-living, pre-university style sixth form education.

Living in a supportive boarding school develops maturity, self-discipline and independence. With these life skills, students develop deep routed confidence in their own abilities. 

With Howells college and accommodation, if you set your mind to it, you can achieve it.